Dachshund Acquisition Campaign - A light-hearted sample APP

 

Goals: What change needs to happen?

Impacts

Positive Social And Physical Conditions

0 comments

Goals

Policy Development

0 comments
0 comments

Audience: Who can make it happen?

Primary Audiences

Specific Constituencies

0 comments

Secondary Audiences

Community Leaders

0 comments

Other Audiences?

0 comments
0 comments

Context: What else is going on?

Context

Economic Climate

0 comments

Issue Competition

0 comments

Potential Partners/ Competitors/ Opponents

0 comments

Prior Experience

0 comments
0 comments

Activities: How will you get it done?

Policy and Politics

Opinion Research

0 comments

Relationship Building with Decision Makers

0 comments

Communications and Outreach

Coalition & Network Building

0 comments

Dialogue & Negotiations

0 comments
0 comments

Inputs: What do you have? What do you need?

Organizational Capacity Building

Skills Development

0 comments

Preparation/Planning

Message Development

0 comments
0 comments

Benchmarks: How will you know you're on the right track?

Advocacy Capacity Benchmarks

Collaboration and Alignment

1. Reach consensus among four of my wife's friends - including her "walking buddies," and my sons, regarding revised messaging strategy based on their prior research, by January 31st.  This will facilitate new message roll-out before Valentine's Day.

  • Not Met
  • Partial: Open
  • Partial: Closed
  • Fully Met
modified: Thu, 12/23/2010 - 14:00 by David Devlin-Foltz
0 comments

New Advocates

1. Five additional influential friends of my wife from neighborhood, work and church agree to collaborate on pro-dachshund message delivery by March 15th.   At least one additional advocate will be a dachshund owner.

  • Not Met
  • Partial: Open
  • Partial: Closed
  • Fully Met
modified: Fri, 02/18/2011 - 12:20 by David Devlin-Foltz
0 comments

Organizational Capacity

1. Achieving consensus among my fellow advocates about revised messaging is useful.  In addition, I must be willing to consistently deliver better messaging and to avoid counter-productive messages.   This should contribute to an improved relationship with the key decision-maker and perhaps to serious consideration of Dachshund acquisition. 

My benchmark:   Beginning with January campaign "soft launch,"  have at least one conversation per month with my wife on the topic of dachshund acquisition during which I consistently employ new messages.  

  • Not Met
  • Partial: Open
  • Partial: Closed
  • Fully Met
modified: Thu, 01/13/2011 - 20:19 by David Devlin-Foltz
0 comments

2. In addition to better messaging, I need to improve my negotiation skills.  So as a second advocacy capacity-building benchmark, I will 

Complete three one-hour training sessions with a professional negotiations trainer by April 15th. 

  • Not Met
  • Partial: Open
  • Partial: Closed
  • Fully Met
modified: Thu, 12/23/2010 - 13:36 by David Devlin-Foltz
0 comments

Policy Change Benchmarks

Attitudes or Beliefs

1. By February 28th - two months after the DACHS's launch - responses from my wife indicate receptiveness to new positive  information about the advantages of Dachshunds as pets. 

  • Not Met
  • Partial: Open
  • Partial: Closed
  • Fully Met
modified: Fri, 01/14/2011 - 11:50 by David Devlin-Foltz
0 comments

Political Will

1. We maintain a cat-free household for a minimum of four months following the immiment demise of Auxiliary Aged Cat, indicating possible wavering in my wife's pro-cat sympathies and keeping open the possibility of dachshund acquisition. 

 

  • Not Met
  • Partial: Open
  • Partial: Closed
  • Fully Met
modified: Thu, 01/13/2011 - 20:21 by David Devlin-Foltz
0 comments
0 comments