Dachshund Acquisition Campaign - A light-hearted sample APP

 
 

Impacts

Improved Services and Systems
Positive Social And Physical Conditions

Goals

Placement on the Policy Agenda
Policy Adoption
Policy Blocking
Policy Development
Policy Implementation
Policy Maintenance
Policy Monitoring and Evaluation
 

Business
Candidates
Community Leaders
Elected Officials
Journalists
Judges & Legal Officials
Other Audiences?
Political Donors
Popular Culture Artists & Gatekeepers
Public Administrators
Specific Constituencies
Voters
 

Context

Economic Climate
Issue Competition
Political Climate
Potential Partners/ Competitors/ Opponents
Prior Experience
Social Climate
 

Policy and Politics

Candidate Education
Issue/Policy Analysis & Research
Litigation or Legal Advocacy
Lobbying
Opinion Research
Policy Proposal Development
Relationship Building with Decision Makers

Communications and Outreach

Briefings/ Presentations
Coalition & Network Building
Conferences
Demonstration Projects or Pilots
Dialogue & Negotiations
Earned Media
Grassroots Organizing & Mobilization
Media Partnerships
Paid Media
Public Service Announcements
Rallies & Marches
Social Media
Voter Education
 

Organizational Capacity Building

Fund Raising
Infrastructure Development
Skills Development
Staffing & Leadership Development

Preparation/Planning

Goal Setting
Landscape Mapping
Materials Development
Message Development
Partner Development
Policy Assessment
Problem Assessment
Strategy Development
 

Advocacy Capacity Benchmarks

Collaboration and Alignment
More or Diversified Funding
New Advocates
New Champions
New Donors
Organizational Capacity
Organizational Visibility or Recognition
Partnerships or Alliances

Policy Change Benchmarks

Attitudes or Beliefs
Awareness
Issue Reframing
Media Coverage
Political Will
Public Will
Salience