The Advocacy Progress Planner

An online tool for advocacy planning and evaluation

You know that changing the world doesn't just happen. It takes planning -- and learning.


  • Meaningful and measurable advocacy: This tool is designed to give you and your team an at-a-glance look at the ingredients of advocacy efforts. It can guide you to clarify the goal, audience and tactics of your own campaign.  Careful planning and strategic learning are two sides of the same coin.
  • Tough questions: As you move through the tool, we’ll ask some tough questions to help you check your assumptions about how change will happen. You’ll see your campaign strategy come into focus. And we’ll help you set some benchmarks to gauge your progress.
  • Share, collaborate and improve your plan: You can share your plan securely with colleagues, funders, and coalition partners.  Working together, you can improve your logic model - and your advocacy.
  • Check back and learn along the way: Advocacy rarely goes the way we think it will. You can use your completed Planner over the life of your campaign to guide periodic reviews.  Use what you learn to adjust course towards your goals.

Questions about the APP? Learn about How it Works
Questions for us?  Contact our team

This tool is developed from Julia Coffman's Composite Logic Model and is a project of the Aspen Planning and Evaluation Program (APEP) at the Aspen Institute.  It was made possible with support from The California Endowment and The William and Flora Hewlett Foundation.