Welcome to the Advocacy Progress Planner, an online "logic model" for planning your advocacy effort.

You know that changing the world doesn't just happen. It takes planning -- and learning.

This tool can help.
It's designed to give you and your team an at-a-glance look at the ingredients of advocacy efforts. It can guide you to clarify the elements of your own campaign: goals and impacts; audience; what you bring to your campaign; the activities and tactics you're planning for; and benchmarks along the way to your goals. As you click on your choices in each area, you will see your campaign strategy come into focus. And you’ll get some clues about how to gauge your progress and make improvements.


Mouse over options for more details. Click to choose the ones you want.
At each step, you can mouse over the options to see an expanded explanation of each. (We've even collected all the definitions that pop up as you use the site into a single PDF file.) Click an option to highlight it and include it in your final, customized logic model. Click a highlighted option again to remove it from your model. You can add more specific information about your plan, and about why you made the choices you did, in the notes section on each screen.


See all your choices.
When you're done, you'll see all your choices grouped together, giving you an overview of your campaign. That’s the easy part.

Now comes the hard part: examining the results; checking your assumptions; thinking about alternatives; and nailing down the specifics. Are you sure this strategy is the right one for this stage of policy change? Will your activities really reach your audiences? Are they the right audiences? Does your organization or coalition have the resources necessary to reach your goal? Could your plan benefit from a partnership with another key organization in the field?


Share, collaborate and add your own specifics.
As you and your colleagues ask and answer these tough questions, you can improve your model - and your advocacy. When you're ready, you can print out a PDF of the customized logic model with your notes, or click a link to get an individual URL you and your team can use to revisit the logic model.

This tool is made possible with support from The California Endowment. Find out more here.